product discovery - cohort 5

Product Discovery

Learn the thinking process when building a new product.
Create your product strategy hypothesis.
Gain signals to validate your hypothesis.

4 sessions
- Mar 16, Sat (09.00-11.30 WIB)
- Mar 17, Sun (09.00-11.30 WIB)
- Mar 18, Mon (19.00-21.00 WIB)
- Mar 19, Fri (19.00-21.00 WIB)

Language: Bahasa Indonesia

Rp 2.500.000

4.8 (58)

register (MAR 16 - 19)

16 seats left

what will I learn?
Build your product strategy
  • You have so little data and information when you work on a new idea. You learn 6 elements of product strategy hypothesis to clarify that idea and make hypotheses about the target audience and their problem.
  • You will also learn the push and pull factors to understand how your product can be valuable compared to the competitors or alternatives.
  • By the end of this session, you will have a product strategy for your project, whether you're building a new product or a new feature. You can apply the learning immediately.
Identify riskiest assumptions
  • Once you have the product strategy, you have to remember it's only an assumption. You will use degree of doubt to measure which assumption is risky.
  • You will learn some tools to validate and increase confidence about the riskiest assumptions you identified in the last step.
  • By the end of this session, you will have a clear next step on how to validate those assumptions.
Learn discovery techniques to gain signals
  • After you have the riskiest assumptions, you will learn the techniques to validate your ideas. Start with the survey and other practical tactics you can consider.
  • Lastly, we will learn different signals you can get from each discovery technique.
  • By the end of this session, you will have a clear understanding of what next step you can take after gaining the signals and validation insights.
is this for me?

Imagine when the CEO have an idea. Then, your team have to build a new product. It's abstract and ambiguous. How do you even navigate this?

This workshop is going to arm you with a framework on how to take that abstract idea and make a hypothesis. You then can use this hypothesis to make a product decision: Who should you target? Which problem to focus on? How should you provide a unique value compared to the competition?

We designed this workshop so you can use your real project and exercise right away. With a hope that you can implement this in your next project.

in a nutshell

4 days online workshop

Minimum presentation

Practical learning

Access to Discord group

Develop your product sense

Connect with motivated peers

The learning material in this workshop is impressive, this workshop truly is suitable for junior who are preparing to stepping up onto mid/senior level, and for mid/senior level who want to sharpen their product thinking
Alfarizky, Product Designer @Bank Rakyat Indonesia
Overall, I really enjoyed the workshop. It was engaging and practical, with a good balance of listening and doing. The provided material was clear and concise.
Belinda, Product Designer @GoodHuman
Worth it! This workshop set a good foundation for me, I can learn product strategy even though I'm a junior level.
Irfan, Product Designer
How Budi deliver the topic was very easy to follow. The tone of speak, pace, terms & sentences, all was easy to understand. I hope I could get this type of mentor in my early career.
Ammar, UI/UX Designer @Juvare
For me, who is currently building 0->1 product, it's super worth it! I can directly use the high-level approach/framework.
Antonio, Product Manager @SawitPro
This workshop is practical and I get a real-world case study. Budi shared a real insights and I love the Q&A session.
Putri, Product Designer @Skorlife
I can apply it and implement it on my project. I'm glad the discussion was really relevant and help me navigate my project.
Batari ,UX Researcher @Telkom

Product Discovery Workshop

this is a workshop.

you will learn techniques to validate your team's deduction about an idea and increase the chance of making a product people love.

make a lovable product.

want to make a successful product? you must solve user’s problems.

in theory, that sounds great. in reality, our team often starts with an ambiguous idea, “let’s build X.” this workshop will show you how to turn that idea into a clear strategy, validate it with users, and gain strategic insights to help your team identify real user problems.

practical. not theoretical.

imagine this: you'll listen to the lecture for 10 minutes, then you will apply that learning right away using your worksheet. This is how our live class works. at the end, you can bring that worksheet to your team and discuss it with them. or you can apply it to the next project.

4 sessions. learn by doing.

day 1: make the strategy — we’ll look into 6 dimensions you need to clarify when building a new product, you can use this framework when your boss gives you that abstract idea. (lol)

day 2: validate risks — the strategy is an internal assumption. some assumptions are risky. we’ll learn how to identify those risks. then you’ll get some tactics on how to validate it.

day 3: case study — you’ll get tips and tricks from a real case study.

day 4: sharing session — you will share your strategy. you can observe people’s work to cement your learning. you’ll get feedback to sharpen your understanding.

the workshop can’t cover all details. don’t worry, though. after the workshop, you’ll join a discord channel where you can ask things.

it's for you

who's building 0 -> 1
who's working in an early startup
who want to learn how to validate assumptions
who want to prepare to be a product manager or designers
managers who want to learn product strategy
product designers, researchers, pm, or engineers

it's not for

fresh graduate or students
individual contributors who's working on product growth

it's proven.

I applied the learning material in my current company, and it has proven to help the team to be more efficient.
— Dea, Head of Design at Flip

Worth every penny!! The framework helped me align and influence other team members.
— Angga, Product Design Lead at Amartha

The tools and frameworks help me shape my thinking. Crafters focus on doing, not only listening.
— Velli, UX Designer at Bibit


23 seats left

Cohort 2 community
sneak peek: the workshop is interactive, you learn by doing. Apply the learning back to your work.
questions? answered
Is this an online workshop?

Yes, this is an online workshop. We will use Google Meet.

What language will this lesson be in?

For now, we are serving Indonesian designers. So the class will be conducted in Bahasa Indonesia language. If you're interested in the english version, please reach me out to

When is the latest to apply?

4 days before the start date.

How does the learning experience look like?

20% of lecture and 80% of exercise. We design the workshop to be engaging because we believe you can learn better by doing. Expect to get a short lecture but we'll jump into exercise right away. 96.7% of alumni shared that the workshop is practical and they can use it on their work.

I'm not a product designer, can I join?

Definitely, as long as you feel the syllabus is useful for you. Our community is mixed of PMs, Designers, and Researchers.

Is there a group activity?

There is a small group discussion. But all exercises are done individuals, so you can apply it directly to your work or project. A lot of students benefit from applying it to their work because they can ask for guidance on how to navigate their unique situation during Q&A session.

After I applied and paid, what's next?

You should get the invoice and the link to join to our Discord community on your email. Please check your email and check the spam folder.

I'm from Malaysia, can I join?

Yes. Some people from Malaysia joined our workshop in the past, they can follow along due to the similarity of our language. If you're interested, please send an email to and I'll give you the PayPal payment link.


Budi Tanrim

You can call me Budi. I was previously a Head of Design at Bukalapak, where I scaled the design team to be more user-centric. I've worked with big companies like Shopify and Yahoo.